As one of the most popular social media sites, Twitter is an obvious place for businesses to go to improve their social media marketing strategy. If you’ve created a profile, but haven’t seen the growth you’ve hoped for, there are several ways to gain followers. Here are a few simple ways you can start today to boost your overall Twitter followers and increase your social media marketing engagement.
Share Insightful Content
If you want Twitter users to recognize you as an important voice in your industry, start sharing insightful content that relates to your products and services. Writing your own content and then posting it to Twitter is a great way to go, but you can also share articles written by other users. Remember to mention the author’s name and link to their Twitter handle. This will not only help you amp up your Twitter content, but you’ll also connect with people who are in the same industry. If you remain consistent, people will recognize you and hopefully share your content with their own followers.